Media Analyst Career Opportunities in Pakistan

Media Analyst Career Opportunities in Pakistan present a diverse and thriving landscape for professionals in the media and communications sector. Opportunities for Media Analyst Jobs in Pakistan Salary guidelines for courses, specializations, and programmes with all types of experience levels for a brighter career as a media analyst.To create media assessment reports, media analysts do broad quantitative and qualitative research.

The efficacy of marketing initiatives is subsequently increased using these. It is a small, specialised industry in the United Kingdom because there aren’t many media analysis firms there.

The days of celebrities having to think about their media and public appearances are long gone, and public relations and media confrontation are now managed by professionals. One such position that has evolved along similar lines is the role of the media analyst.

How to become a media analyst?

A bachelor’s degree is required for media analyst positions, but even more education will get you more competitive opportunities and a higher compensation. Details on what you must do to begin working as a media analyst are provided below.

Obtain a marketing bachelor’s degree.
To gain the necessary experience to apply for entry-level positions, seek out internships in marketing or media analysis (this stage can start while you are still pursuing your bachelor’s degree or after you graduate).

Media Analyst Career Opportunities in Pakistan

Media Analyst Career Opportunities in Pakistan

What do media analysts do

Data from audience research conducted by organisations like DART for Advertisers (for online advertising), the National Readership Survey (for newspapers/magazines), the Broadcasters Audience Research Board (for television), Radio Joint Audio Research (for radio), and Poster Audience Research (for poster effectiveness) is frequently used by media analysts. Typical obligations include:

  • choosing research techniques that meet established client requirements
  • creating and using questionnaires, focus groups, interview schedules, and other quantitative and qualitative research methods
  • Examining news articles and TV coverage to see if they are beneficial to clients or negative
  • Evaluating campaign effectiveness and study findings with a number of IT and metric tools
  • At the conclusion of projects, completing and concluding data entry into client databases
    aiding and counselling personnel producing presentations for coding and customer accounts
  • reporting writing
  • Taking part in informational seminars
  • Establishing connections with media owners to make sure deadlines are met

Typical employers of media analysts

  • Press cutting agencies
  • Media analysis firms
  • Media owners
  • Television channels
  • Radio stations
  • Magazines
  • Newspapers

Qualifications and training required

For both university graduates and school dropouts, there are paths into media analysis.

Any major is appropriate, however journalism, psychology, business studies, communications, media studies, marketing, or management may be very useful. HNDs are also recognised as valid credentials.

Key skills for media analysts

  • Interpersonal and communication skills
  • Strong research skills
  • Analytical skills
  • Numerical skills
  • IT skills
  • Time management skills
  • Attention to detail
  • Inquisitiveness
  • Ability to cope with pressure
  • Effective organisational abilities
  • Team working skills

Media Analyst Salary 

Entry-Level Positions: Media analysts can anticipate an annual compensation ranging from PKR 300,000 to PKR 600,000 when they first begin their professions.
Mid-Level Positions: Media analysts may expect to make between PKR 600,000 and PKR 1,200,000 per year after a few years of expertise.
Senior-Level Positions: Media analysts with experience or those in managerial positions can make more than PKR 1,200,000 annually.
Location: Salary levels might differ depending on the city. In comparison to smaller towns and rural regions, major cities like Karachi, Lahore, and Islamabad may provide better income.

Social Media Analyst Internship:

Internships for social media analysts often last between three and six months, depending on the company.
Compensation: While many internships may not be paid, others do give stipends or allowances. The opportunity for future work as well as the learning experience are the main advantages.
Learning Opportunities:Internships in social media analysis offer a fantastic chance for people to obtain practical experience in this industry, particularly for students and new graduates. What to anticipate from a social media analyst internship in Pakistan is as follows:
Tasks that interns may be responsible for include measuring engagement numbers, writing reports, and helping to design social media strategy. Other duties include monitoring and analysing social media material.
Learning Opportunities: Interns can develop their data analysis abilities, obtain a better knowledge of audience behaviour, and learn how to utilise a variety of social media analytics tools. Additionally, they are exposed to the actual workings of Pakistan’s social media scene.
Networking: Internships provide you the chance to meet people in your field and might be useful.


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