Media Planner Career Jobs in Pakistan Scope Opportunities Salary requirements with admissions, courses guideline and special subjects for Media Planner become after educational experience level in future. Media Planner, you’ll identify which media platforms will best advertise your client’s brand or product. You’ll work within advertising agencies or media planning and buying agencies, with the aim of maximising the impact of advertising campaigns through a range of media platforms.
The primary job of a media planner is centered on making the advertising campaigns of the clients through print and/or electronic media more effective. In this regards, the media planner has to research on the target audience of the concerned company and set up strategies and implement those for generating the expected amount of revenues. The focus of the media planner is to oversee that the current customer base of the advertiser remains intact along with the creation of number of new customers. The various details of a particular campaign are formulated by the media planner.
How to become a media planner:
A media planner needs to have good interest in and social research. It is necessary to attain a 4 yeas BS/MA/M.Sc. degree in social science or journalism with decent grades from a reputed institution. Basic knowledge of some simple data analysis software is of extreme benefit to the concerned person in this regards.
The candidate can also, in order to increase his/her probability of being recruited, go for master’s degree in journalism or even a PhD in communication studies.
Courses, training, programs:
The training modules for the prospective media planners are packed with standard assignments in the field and projects that teach the finer points of the job. The trainers are mainly eminent journalists and senior media planners along with academic researchers and media company executives.
Media Planner Career Jobs in Pakistan Scope Opportunities Salary
There are various excellent institutions in Pakistan. They help the students to gain theoretical and practical experience in this field.Media Planning. Media planning is the process of strategically selecting a mix of media platforms to place ads over a period of time in order to achieve an advertiser’s campaign goals.
In order to determine the type of media used by specific consumers and businesses, media planners study the content in print and online newspapers and magazines, television programs, social media websites, billboards, bus advertisements, and other mediums. They evaluate the demographics of specific media users, accumulating data on the times and places consumers typically access particular advertising sources and for how long.
Media planners specialize in understanding how people relate to advertising content based on location, setting, and means. Additionally, they gather information about marketing practices of competitors. Media planners enter aggregated information into mathematical formulas to help them determine a media strategy to present to businesses looking to advertise their products to their target markets.
This strategy includes the plan for which avenues have the best chances of reaching a target market most productively and cost effectively. Media planners can also act as media buyers, finding available advertising space and negotiating prices. They make sure the advertisements appear where and when they’re supposed to.